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Labels... they're everywhere! Walk up and down the aisles of your local grocery store or
home improvement center and you'll see products with labels of every imaginable size,
shape and color. Labels are a growth segment of the printing industry, and your customers
already purchase them.
Selling LABELS gives you the opportunity to:
Sell in a growing market As in any industry, the printing industry
has some high-growth markets and some that are mature or declining. Labels belong to the high-growth
segment of the market. Selling labels gives you the opportunity to increase your revenue and position
yourself for continued sales growth.
Break away from selling a Commodity Many print applications are considered
commodities by your customers. That means that the product is acquired by purchasing personnel whose
main goal is to get the lowest price from a reliable vendor. Labels are typically considered critical
to a product's success, or an important requirement for meeting federal, state, or local regulations. Your
customers will be looking for a value-added product from a reliable vendor, not just the lowest bid.
Diversify within accounts by establishing relationships with Key Decision-Makers The
contacts you establish to sell labels are outside of the Purchasing department. You'll be working with product
decision-makers and gaining a reputation as a problem solver, not an order-taker. These same decision-makers
have a great deal of influence over purchases of all types of printed material. The relationships you establish
while selling labels will give you a definite advantage when bidding on all of your customer's printing requirements.
Increase the Value of your Average Order The average wholesale short run check
or form order in our industry is $200. Synergy's average wholesale order for labels is over $1000. Enough said.
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